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Written by xScion
on July 20, 2022

Strategic Marketing Executive to Lead Client and Talent Brand Development

McLean, VA – July 20, 2022– xScion Solutions (xScion), a leading technology consulting firm, today announced that it has appointed Kelly Siebold as the Chief Marketing Officer. Siebold, who previously served as xScion’s Principal of Strategic Marketing, will lead the company’s branding, marketing and communications initiatives to drive employee and customer acquisition and retention while elevating xScion’s brand and driving growth in an increasingly tight labor market. xScion helps Financial Services, Public Sector, Association and Healthcare clients create lasting value from digital transformation initiatives through Agile, Product Management, Business Process Management, Cloud and Risk Management solutions and expertise.

“At xScion, we know the value of effective marketing in today’s rapidly evolving technology environment and tight labor market,” said Alison Banziger, Founder and CEO of xScion. “Kelly’s strategic marketing leadership, paired with her in-depth knowledge of our customers’ needs and the technology community, make her a valuable asset to xScion’s clients and employees alike. As xScion continues to focus on delivering value for our customers and Technologists, Kelly’s leadership, creativity and marketing expertise will be an integral part of growing our overall brand experience.”

As companies undergo significant digital transformations, the need for skilled Technologists is higher than ever. xScion's continued focus expands beyond helping companies to operate smarter and better serve their customers to also creating impactful and lasting value for employees. Siebold has more than 20 years of proven expertise developing brand and go-to-market strategies for emerging data and technology consulting companies. Her wealth of knowledge supporting these technology SaaS and consulting firms, coupled with a demonstrated expertise building brand awareness while driving revenue through dynamic marketing strategies, make her invaluable in this new role.

"xScion’s laser-focused commitment to creating lasting value for its clients, employees and communities truly differentiates xScion and our brand,” said Siebold. “Turn Change Into Value® is more than our tagline – it is the heart of our brand, team and client delivery. I look forward to further amplifying xScion’s story and continuously evolving our client and employee experiences to support today’s rapidly changing digital environment.”

As Chief Marketing Officer, Siebold will grow xScion’s brand to stay ahead of market trends, meet evolving customer needs and create a world-class employee experience to attract and retain leading Technologists. Siebold will apply her communications and brand expertise to support xScion’s values, maintain an inclusive and diverse work environment and continue to deliver valuable change for clients.

About xScion Solutions

xScion is a technology consulting firm that helps companies Turn Change Into Value. As the trusted solutions provider that business and technology leaders turn to for lasting value, xScion helps Healthcare, Financial Services, Association and Public Sector organizations improve through innovative solutions including Agile, Product Management, Business Process Management, Cloud and Risk Management. xScion is a proud WBENC certified and woman-owned business that has been named a Best Places to Work in Virginia for the last six years. Learn more at www.xScion.com.

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