According to "Put Small Data to Work for Your Members", an article by Associations Now, "Big data holds big promises—including artificial intelligence, machine learning, and the blockchain—you may not be quite ready for that leap into the future. You can still put your data to work by focusing on small-data projects that immediately improve the member experience."
Michael Hoke, Client Partner of nonprofits and associations at xScion Solutions, noted that many future technologies are still out of reach for associations without solid policies and procedures for effective data management. “You can’t demand that your organization start using machine learning and expect your bad data to suddenly start producing better and more strategic insights than it does now,” he wrote.
Read the full article at Associations Now.